New Porsche 911 Spot Takes us for a Ride Back in History

There seems to be a new trend developing in new car commercials these days. The concept revolves around heritage, while a deep male voice tells a story – not so much about the car itself, but more about origins, people and company values.

It turned out so well for Chrysler with the “Imported from Detroit” campaign that its partner Fiat created a similar themed version for the new Panda.

And now Porsche has released a new commercial for the 911 talking about the car's identity. The video takes us for a ride through the years from the early days of the model to the current version codenamed 991.

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2012 Infiniti M35h vs Porsche Panamera S Hybrid: And the World's Fastest Full Hybrid Model is…

If not all, most makers of hybrid automobiles focus their advertising campaigns on their vehicles' fuel economy and CO2 emission ratings, but not Infiniti that has taken a different route with its new M35h.

Following a teaser clip last week, the Japanese carmaker released the full video today of its M35h taking on the also new 2012 Porsche Panamera S Hybrid in a quarter mile drag race.

The 360-horsepower M35h completed the standing quarter mile in 13.4 seconds beating the 380-horsepower Porsche Panamera S Hybrid by about half-a-car's length, according to the video provided by Infiniti.

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Is Infiniti getting Ready to Drag Race the M Hybrid Against the Porsche Panamera S Hybrid?

Just moments ago, Infiniti dropped an email into our inbox pointing us to a video on YouTube titled "What is the fastest accelerating full hybrid?" The short clip shows a driver dressed like The Stig entering a Porsche Panamera S Hybrid and getting ready to race the sports saloon in the desert.

Infiniti's email also notes, "Check out this teaser video and let us know where you think it’s going…. Don’t miss the results, coming January 23rd, 2012".

Since we find it hard to believe that the Japanese automaker would create a promotional campaign for Porsche and its new Panamera Hybrid we think it's all about showing the potential of the also new M Hybrid (called M35h in certain markets).

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Spied: 2013 Porsche Cayman Snagged on Video in Stuttgart

We've scooped prototypes of the new Cayman before (see here) but YouTube user "DrGumoLunatic" was able to film the closed-top sibling of the 2013 Boxster roadster at a stop light in the German city of Stuttgart, which is the home town of Porsche.

After seeing the roadster model, we more or less know what to expect on the styling front (both inside and out) while the same goes for the rest of the changes including the new lightweight aluminum body and the improved flat six engines.

It shouldn’t be long before Porsche does reveal the Cayman, but in the meantime, make the jump to watch and hear the coupe model in the video the follows.

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Video: New Porsche 911 Goes Sideways at the Silverstone Track

With no disrespect to the third generation of the brand-new Boxster roadster that was unveiled less than 24 hours ago, but the 991 still remains the quintessential Porsche.

And no petrolhead in his right mind can pass on a new video of the latest 911 - especially if it’s showing the Carrera S in some “politically incorrect” actions at the Silverstone-based Porsche Experience Center.

You can watch Gordon Robertson, who also displayed the Cayman R’s abilities in much the same way, take the new Carrera S for a four-minute spin right after the break.

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New 2013 Porsche Boxster: 80 Photos, Videos and Online Configurator

Last night, Porsche lifted the covers off its all-new Boxster that will make its official world premiere at the upcoming 2012 Geneva Motor Show in March.

The two-seater roadster model will arrive in European dealerships in early April with a starting price of €48,291 (US$61,500) in Germany, followed by the U.S. later this summer with prices beginning from US$49,500 (€38,900).

The skinny on the third generation of the Boxster is that it's longer and wider, but at the same time lighter than the outgoing model, thanks to the new aluminum body and revised chassis, while it launches with a new 265HP 2.7-liter flat-six for the base model and a tweaked 3.4-liter unit with 315HP for the Boxster S.

A cleaner look with styling cues borrowed from the 918 Spyder Concept and an upgraded interior with more space and a more mature design, along with a fully automatic cloth top complete the highlights.

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Independent Directors Create Promotional Clips for Porsche

Over the years, the Porsche 911 has earned a reputation of being one of a few true sports cars that can be driven on a regular basis, day-in, day-out. That comes in sharp contrast to some of its rivals that pose many limitations and as a result, their owners reserve them for special occasions – hence the extra-low mileage of used examples.

As part of a new campaign, Porsche Cars North America launched the “Everyday Magic” competition in which aspiring directors were invited to create a 60-second film about how Porsche models are practical yet at the same time almost “magical” sports cars.

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Meet Qatar's Police Fleet of Porsche Cayenne SUVs and Panamera Sedans

When you have the world's largest per capita production and proven reserves of both oil and natural gas, you can afford a little luxury for your police officers.

Case in point, Qatar's police fleet of Porsche Cayenne and Panamera cruisers, which along with several Toyota Land Cruiser SUVs, came together to celebrate the Arab state's National Day parade on December 18.

A video waits to satisfy your curiosity just after the break.

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Fail: The Dumbest Way to Load a Porsche Carrera GT Onto a Truck

You would think that the owner of an über rare and outrageously expensive supercar like the Porsche Carrera GT would be extra careful when it comes to transporting the exotic model. Well, you may want to reconsider that thought after watching the video after the jump. And yes, they actually used a pair of unchained wooden planks to load the Carrera GT onto the truck’s flatbed with a damaging result for the car as well as the owner’s pockets. Hellooo, is common sense out there, anywhere? Read more »

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Wheel Explosion Fail: Porsche Cayenne and Mud don’t Mix [with Video]

Watching a modded Porsche Cayenne stuck in the mud can be quite amusing, as this video proves. While the details surrounding the incident are still fuzzy, the clip first shows a truck trying to pull the blacked out Cayenne from its muddy prison and then for some reason, the owner decides to do it by himself. The result? One of the wheels explodes triggering the airbags and causing damages to the vehicle. Watch this Porsche owner’s ‘Moment of Zen’ in the clip after the break. Read more »

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New Porsche Commercial Shows Sports Cars Doing Ordinary Activities in Style

Porsches are renowned for their every day usability, although it's hard to believe this is the main reason for which people buy them. However, in its most recent commercial, Porsche promotes the practical side of its 911, Cayman and Boxster sports cars.

The ad is made up of four short fragments called ‘Snowmobile’, ‘Pickup Truck’, ‘Getaway Car’ and ‘School Bus' that show a 911 Carrera 4S, a Cayman, a 911 Carrera GTS and a 911 Turbo involved in everyday activities like shopping or picking up the kids from school. As a bonus, Porsche released a fifth fragment that didn't make it to the 30-second ad, called ‘Pet Carrier’. Take a look at the videos after the jump.

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Geneva 2011: RUF Presents 730HP and 370+km/h Rt 12 R based on the Porsche 911 Turbo [with Video]

The 2011 Geneva International Motorshow plays host to the world premiere of the RUF Rt 12 R. The latest supercar from the Porsche tuning specialist is based on the 911 Turbo having received a bevy of modifications including a engine kit that pushes the output of the 3.8-liter twin-turbocharged flat six from 500HP and 650Nm (700Nm with the overboost function) to 730HP and 940Nm (693.3 lb-ft) of peak torque for a top speed in excess of 370km/h (230+ mph). A six-speed manual gearbox transfers power to the all-wheel drive system

Other upgrades include ceramic brakes, 19-inch forged alloy wheels wrapped in 245/35 tires at the front and 325/30 at the back, an aero kit and an adjustable suspension. RUF also reduced the weight of the 911 Turbo through the use of exotic materials such as the carbon fiber wings, front luggage cover and bucker seats. The price of the Rt 12 R is set at €279,000 or about US$386,400 at today's exchange rates.

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VIDEO: Porsche's 34.6 MPG 2012 Panamera S Hybrid on the Move

Porsche is out to prove that luxury sports saloons can offer exceptional fuel economy and low emissions without losing on performance with its new Panamera S Hybrid model, the first details of which were released earlier today. Shortly after the presentation Porsche also published a short video of the hybrid model in motion, which you can check out after the jump.

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Nissan 350Z Poses as a Porsche Panamera Convertible...

[Updated gallery] The Tokyo Auto Salon is always a blast featuring all sorts of unique tuning proposals, like this here Porsche wannabe. When our Tokyo show man Phil e-mailed the above photo, we assumed it pictured a Porsche -possibly a Boxster- modified to resemble a Panamera Convertible. We were quickly proven wrong, however, when he sent over an image of the interior and some video footage revealing that the Porsche Panamera tune was actually a...masqueraded Nissan 350Z Roadster. More photos after the jump.

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World Premiere for Porsche 918 RSR Coupe Concept at Detroit Show

Porsche's return to the Detroit Show after a four year-absence is marked with the introduction of a new racing concept based on the company's 918 Spyder from last year's Geneva Salon. The 918 RSR is a two-seat mid-engined coupe, and according to Porsche, it demonstrates what happens when the technology fitted in the 911 GT3 R Hybrid race car and the design of the 918 Spyder concept are combined together.

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Porsche's Detroit Motor Show World Premiere Rumored to be 918 Coupe Racer

We already know that Porsche plans to debut a new model at the rapidly approaching North American International Auto Show (NAIAS) in Detroit next week, but the problem is that the German sports car maker is keeping its cards close to its chest about the type of vehicle it will unveil.

Adding to the many rumors already circulating on the internet, Bloomberg today reported that the model in question will be a racing coupe version of the 918 Spyder hybrid concept that was first shown at last year's Geneva Show.

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A Video Tour of the Porsche Classic Workshop

Porsche Classic is a specialized workshop owned by the German automaker, responsible for repairing, servicing and even restoring classic vehicles, like this 1973 911 T Coupe. Every year, a team of 30 highly trained specialists work on around 250 cars, keeping Porsche's heritage alive. According to the Stuttgart-based company, more than 70 per cent of all Porsches ever built are still on the roads today, which is pretty impressive if you think about it. Video follows after the break.

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VIDEO: New Porsche 911 GT2 RS "Driven to Extreme"

Gordon Robertson is back. Having previously tamed the GT3, the chief driving consultant of the Porsche Experience Center at Silverstone now takes on another of Stuttgart's iconic 911s: the GT2 RS.

Capable of 620 hp and 700 Nm (516 lb-ft) of torque, the 911 GT2 RS is the most powerful road-going Porsche ever built. It accelerates from standstill to 100 km/h (62 mph) in just 3.5 seconds and hits the 200 km/h (124 mph) mark in a staggering 9.8 seconds. Clearly, you need some impressive skills to drive pace the GT2 RS through a twisty circuit, but for now, you can enjoy Mr. Robertson at work in the video after the break.

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LA Show 2010: Porsche's Lighter and More Hardcore Cayman R [Photos + Video]

Porsche has chosen the 2010 Los Angeles Auto Show to unveil its finest version yet of the Cayman sports coupe. The new Cayman R is a stripped-out, lighter and more powerful variant of the mid-engined 'S' model. Porsche says that in its special alphabet, the letter 'R' is for "responsive and refined – but most especially for racy."

Stuttgart's team of engineers started off by eliminating any unnecessary items for purists such as the air conditioning, audio system and complex door handles -owners will have to do with simple door pulls on this German baby. Porsche says more savings were achieved through the use of lightweight components including the carbon fiber bucket seats and the lightest 19 inch wheels offered by the company weighing in at less than 40kg / 80 lbs.

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VIDEO: Learn how to Drive the Porsche 911 GT3

So, you bought your first Porsche 911 GT3. Good for you, but can you handle this beast? The Germans refined their rear-engine setup for decades, making each generation of the iconic 911 better than before. Still, there are moments when Stuttgart's best can be a handful.

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