Introducing New Cars: Lancia Thema

Showing posts with label Lancia Thema. Show all posts

Wednesday, December 28, 2011

Lancia Imperiale Design Concept by David Cardoso

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If there's one European brand that has been in an identity crisis for many years, that is Lancia – and the Fiat Group's decision to drop a few Chrysler models including the 300 sedan and the Town & Country minivan into the Italian firm's range only made things worse.

One time the proud maker of sporty models with a pinch of luxury like the gorgeous Lancia Fulvia Coupe with its innovative narrow-angle V4 engine and let's not forget, also the holder of 10 world rally championships, Lancia is now struggling to find its place in today's automotive world.

Just Like the Real Thing: Lancia Stratos Replica with Thema 8.32 V8

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The Lancia Stratos HF is the other Italian supercar of the 1970s. It may not be as well loved as some of the other greats – Lamborghini’s Countach, Ferrari’s Daytona or Maserati’s Khamsin – but it still holds a special place in many enthusiasts’ hearts. So it should come as no surprise that Stratos replicas are somewhat prevalent, especially in Europe.

The ebay seller assures us the work was carried out by professionals (isn’t it always?) and -as usual- the vehicle is going for a lot less than its original asking price. The car is said to be built by a Mr. Bates who provided the chassis to UK “repli-car” kit manufacturer Hawk Cars. Perhaps coincidently, Hawk Cars also makes a Lancia Stratos replica kit.

First Interior Photos of Lancia’s Version of the Chrysler 300, the 2012 Thema

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Even though Lancia's press site still has only one exterior photo of the Thema (who needs more when you can take a look at the Chrysler 300?), the Italians went straight to posting the first interior pictures of their American-sourced flagship sedan. If you like drama, don't read on, this isn't for you. Believe it or not –ahem- the 2012 Lancia Thema's interior looks exactly the same as Chrysler's.

Our “spot the differences” approach led to the conclusion that, Lancia logo aside, everything else in the cockpit is identical to what one can see in a Chrysler 300. Except of course the different leather upholstery and trim color scheme chosen for the photo shoot. The two sister cars share the blue-tone instrument panel lighting and the analogue clock as well, however, in this color and trim setup the Thema looks a bit more refined than its American counterpart.

VIDEO: Eminem Meets Italian Opera at Lancia's Presentations of the 2012 Thema and Flavia Concepts

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The 81st Geneva International Salon marked Lancia's biggest but also, most controversial motor show appearance in recent years. Biggest because Lancia rolled out a total of six new vehicles and concept models, most controversial because four of those cars including the Thema flagship, the Flavia sedan and convertible concepts, and the Grand Voyager MPV are nothing more than rebadged Chryslers.

Lancia and Chrysler CEO Oliver Francois presented the Chrysler 300-based Thema under the sounds of an odd music mix. "Introducing this car of two continents in Geneva became a very personal affair, therefore I personally worked out a little piece of music, a blend of two musical cultures, Eminem's typical Detroit beat with a touch of Italian opera," said Francois just before the 2012 Thema saloon entered the stage.

Lancia Could Sell the Ypsilon and Delta in the U.S., Has No Plans to Revive HF Integrale or Fulvia

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When announcing the new Ypsilon’s key role in Lancia’s turnaround strategy at a press event Carscoop attended in Turin, Italy, earlier this week, company officials told us that the small car could be sold in the States under the Chrysler brand if American buyers will show enough interest towards the recently launched U.S.-spec Fiat 500. Furthermore, the same could happen with the Delta.

On the other hand, Lancia's people told us the company has no plans to revive famous nameplates such as the HF Integrale and Fulvia, simply stating that there’s no market for Lancia sports cars.

Although in its current state, the new Ypsilon doesn’t comply with U.S. standards, Lancia Product Manager Claudio Nervi told us that it could be “easily federalized” and that logistically “it's not a problem, as the Ypsilon could be produced at the [Fiat Group’s] Mexican plant”. However, Nervi also pointed out the decision depends “on the performance of the Fiat 500 in the US”.

New Lancia Thema: Chrysler 300's European Alter Ego Officially Revealed

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You may find it hard to believe, but what you're looking at here is not one of Carscoop's photoshops but the first official photo of the new Chrysler 300-based Lancia Thema saloon, which will receive its grand premiere at the Geneva Motor Show on March 1. The new Thema marks the beginning of consolidation of the product portfolios of the Lancia and Chrysler brands, and will continue with models in other segments.

Here's how Lancia describes the Thema: "The first global flagship that combines the best of two worlds, the new rear-drive vehicle was created based on the Chrysler 300 and is ready, like the first Thema back in 1984, to take on the toughest, but also the most prestigious segment, striving to offer, at long last, a genuine alternative."

Read All About it: Lancia's Geneva Motor Show Debuts in Detail

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*The above photo is a Carscoop illustration

We've been hearing a lot of rumors and speculations for the past few months about Lancia's future product portfolio as well as which of these new models could make their world premiere at the Geneva International Motor Show on March 1. Carscoop has now learned final details of Lancia's plans for the Swiss Salon and can confirm that, aside from the 2012 Ypsilon we've already told you about, the Italian automaker will slip the covers off six more production and concept cars.

Without further ado, these are the Lancia models that will make their first public appearance in Geneva next month: the new Thema flagship sedan based on the Chrysler 300; the Grand Voyager minivan based on the Chrysler Town & Country / Dodge Grand Voyager; the Flavia sedan and convertible concepts based on the respective versions of the Chrysler 200; and finally, the subtly revised 2012MY Delta with a new grille plus trim and engine updates.