Automotive industry entrepreneur, collector and historic car driver Michael Stoschek has just joined their ranks after attempting to build a 21st century version of one of rallying’s iconic cars: the Lancia Stratos.
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One time the proud maker of sporty models with a pinch of luxury like the gorgeous Lancia Fulvia Coupe with its innovative narrow-angle V4 engine and let's not forget, also the holder of 10 world rally championships, Lancia is now struggling to find its place in today's automotive world.
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| The 2011 Chrysler 300. |
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| The 2011 Chrysler 300 rear view. |
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| The 2011 Chrysler 300 interior. |
Available for the first time in a five-door body style, the fourth generation Ypsilon will be offered in three trim levels (Silver, Gold and Platinum), 17 body colors (four of which are two-tone schemes), six different upholsteries, three types of alloy wheels and three engine choices. All of these options will allow for a total of 600 different model combos.
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The first sedan will be a compact model built on the next generation Dodge Caliber, which is expected in the USA next January. According to an Autonews report, this model will enter production in China in the second half of 2011, while timing for the Russian launch has not yet been disclosed. The other four-door saloon will be a mid-size model based on the replacement for the Dodge Avenger, which is scheduled for launch in the USA in 2013. It will go on sale in China and Russia the same year.
The ebay seller assures us the work was carried out by professionals (isn’t it always?) and -as usual- the vehicle is going for a lot less than its original asking price. The car is said to be built by a Mr. Bates who provided the chassis to UK “repli-car” kit manufacturer Hawk Cars. Perhaps coincidently, Hawk Cars also makes a Lancia Stratos replica kit.
Even though Lancia's press site still has only one exterior photo of the Thema (who needs more when you can take a look at the Chrysler 300?), the Italians went straight to posting the first interior pictures of their American-sourced flagship sedan. If you like drama, don't read on, this isn't for you. Believe it or not –ahem- the 2012 Lancia Thema's interior looks exactly the same as Chrysler's. Our “spot the differences” approach led to the conclusion that, Lancia logo aside, everything else in the cockpit is identical to what one can see in a Chrysler 300. Except of course the different leather upholstery and trim color scheme chosen for the photo shoot. The two sister cars share the blue-tone instrument panel lighting and the analogue clock as well, however, in this color and trim setup the Thema looks a bit more refined than its American counterpart.
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The videos clearly link the new Ypsilon to fashion and luxury, essentially building on the image created by the supermini’s predecessors. Although the outgoing Ypsilon was perceived more of a lady’s car, the automaker wants to send the message that its successor targets both hairdressers male and female buyers.
The 81st Geneva International Salon marked Lancia's biggest but also, most controversial motor show appearance in recent years. Biggest because Lancia rolled out a total of six new vehicles and concept models, most controversial because four of those cars including the Thema flagship, the Flavia sedan and convertible concepts, and the Grand Voyager MPV are nothing more than rebadged Chryslers. Lancia and Chrysler CEO Oliver Francois presented the Chrysler 300-based Thema under the sounds of an odd music mix. "Introducing this car of two continents in Geneva became a very personal affair, therefore I personally worked out a little piece of music, a blend of two musical cultures, Eminem's typical Detroit beat with a touch of Italian opera," said Francois just before the 2012 Thema saloon entered the stage.
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On the other hand, Lancia's people told us the company has no plans to revive famous nameplates such as the HF Integrale and Fulvia, simply stating that there’s no market for Lancia sports cars.
Although in its current state, the new Ypsilon doesn’t comply with U.S. standards, Lancia Product Manager Claudio Nervi told us that it could be “easily federalized” and that logistically “it's not a problem, as the Ypsilon could be produced at the [Fiat Group’s] Mexican plant”. However, Nervi also pointed out the decision depends “on the performance of the Fiat 500 in the US”.
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This leaves the new Ypsilon to fend for the 105-year old company’s honor. The Italian firm's new small car is considered to be a “pocket flagship” and has been given a key role in Lancia's turnaround strategy, thoroughly emphasized during a press event that Carscoop was invited to attend at the Fiat Group’s Centro Stile design center in Turin, Italy.
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The much delayed successor to the outgoing Ypsilon, which has been in production since 2003, has been designed from the ground up, and for the first time in the model's history, is offered in a five-door body style.
Even though the Ypsilon shares its platform and mechanical hardware with Fiat's small cars, the Lancia model won't be mistaken for anything else thanks to the bespoke styling, which incorporates a number of design cues from the larger Delta. Exterior highlights include the hidden rear door handles that give the impression of a three-door model and a new interpretation of Lancia's grille, designed to match Chrysler's version as seen on the 200 and 300 models.
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Here's how Lancia describes the Thema: "The first global flagship that combines the best of two worlds, the new rear-drive vehicle was created based on the Chrysler 300 and is ready, like the first Thema back in 1984, to take on the toughest, but also the most prestigious segment, striving to offer, at long last, a genuine alternative."
