2012 Infiniti M35h vs Porsche Panamera S Hybrid: And the World's Fastest Full Hybrid Model is…

If not all, most makers of hybrid automobiles focus their advertising campaigns on their vehicles' fuel economy and CO2 emission ratings, but not Infiniti that has taken a different route with its new M35h.

Following a teaser clip last week, the Japanese carmaker released the full video today of its M35h taking on the also new 2012 Porsche Panamera S Hybrid in a quarter mile drag race.

The 360-horsepower M35h completed the standing quarter mile in 13.4 seconds beating the 380-horsepower Porsche Panamera S Hybrid by about half-a-car's length, according to the video provided by Infiniti.

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Why You Shouldn't Play Wise Guy on the Highway

As the saying goes, there's a time and a place for everything. And stopping on the left lane of a busy highway with the intent of scolding the following vehicle's driver for supposedly approaching too close to your car is beyond doubt the wrong time and wrong place for such a move.

See what happens next from the footage recorded on the trailing vehicle's dashboard mounted camera.

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Is Infiniti getting Ready to Drag Race the M Hybrid Against the Porsche Panamera S Hybrid?

Just moments ago, Infiniti dropped an email into our inbox pointing us to a video on YouTube titled "What is the fastest accelerating full hybrid?" The short clip shows a driver dressed like The Stig entering a Porsche Panamera S Hybrid and getting ready to race the sports saloon in the desert.

Infiniti's email also notes, "Check out this teaser video and let us know where you think it’s going…. Don’t miss the results, coming January 23rd, 2012".

Since we find it hard to believe that the Japanese automaker would create a promotional campaign for Porsche and its new Panamera Hybrid we think it's all about showing the potential of the also new M Hybrid (called M35h in certain markets).

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Infiniti’s 2012 M Hybrid Campaign Takes a Swipe at Lexus GS 450h

‘Remember’ is the name of Infiniti’s new campaign for the 2012 M Hybrid, which is set to launch in the USA in spring of 2011 with prices starting from $53,700. The 31 second spot takes us on a quick journey through the history of hybrids, beginning with the first hybrid car in 1888, to the hybrid patent in 1909, and through the hybrids of the 1970s on to today’s hybrid models including the Lexus GS 450h, which can be seen in the ad parked on the road.

According to Infiniti, the 2012 M Hybrid directly challenges “the notion that you can’t have great performance and great fuel economy” adding that its model is the only car in America that delivers 360 horsepower and 32 miles-per-gallon (highway) – combined fuel economy is rated at 29mpg.

There’s no mention in the commercial on the model that single handedly made hybrids a household word bringing the technology to the masses – we’re talking of course about the first generation Toyota Prius.

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VIDEO: 2011 Infiniti M56 and M37s Walkaround

In what could be one of the most tedious videos of the year, Nissan's luxury division, Infiniti, has released a seven minute long film with the exterior and interior details of its BMW 5-Series rival, the 2011 M premium sedan, which made its world premiere earlier this week. Under the hood, the new M37 gets a 330hp 3.7-liter V6 while the M56 debuts a 420HP 5.6-liter V8. Infiniti has also announced a hybrid variant for 2011 while in Europe, the M will be offered with a Renault-sourced, V6 diesel as well.

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Infiniti: Watch the Live Presentation of the 2011 M Sedan and Revised 2010 G

Follow the break to watch a live webcast of Infiniti's media event at the SLS Hotel in Beverly Hills where the Japanese company will show the all-new new 2011 M sedan and its redesigned 2010 G, as well as announce details on the 2011 QX SUV and its hybrid plans.

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