Audi Super Bowl Ad: Kenny G, Riot Suppressor【Video】

Audi today announced that Grammy-winning saxophonist Kenny G will make an appearance in the company's 60-second spot during Super Bowl XLV.

The ad shows an adventurous prison riot scene that culminates with a comical appearance by Kenny G as the luxury prison Riot Suppressor.

The german automaker launched a couple of online long-form teaser videos – neither of which actually features an automobile – for the commercial that you can find after the break, along with details on how you could win prizes from Audi, including the chance to drive an R8 at a racetrack.




Press Release

Audi Taps Musician Kenny G for Super Bowl Spot

• Multiplatinum selling saxophonist Kenny G to make satirical appearance in Audi's 60-second spot during Super Bowl XLV

• Comical online teaser video featuring Kenny G launches today at YouTube.com/AudiofAmerica

Audi today announced that Grammy-winning saxophonist Kenny G will make a humorous appearance in the brand's 60-second spot during Super Bowl XLV. The ad, set to air in the first break after kick-off on February 6, 2011, will feature an adventurous prison escape scene that culminates with a comical cameo by Kenny G as the luxury prison Riot Suppressor.

Launching today, an online teaser video featuring Kenny G as the Riot Suppressor can be viewed at YouTube.com/AudiofAmerica.

Audi's upcoming Super Bowl spot called "Release the Hounds" follows two pretentious inmates as they attempt to break out of a luxury prison. Challenging viewers to re-think luxury, the ad will feature a number of elements that recall the heyday of old lux. The multiplatinum sax man Kenny G was chosen for his unmistakable music, whose songs and stylings brings the audience back to a certain era.

Audi's 2011 Super Bowl spot also will feature the award-winning 2011 A8 sedan, Audi's most technologically-advanced vehicle and the apex of Audi's new luxury lineup.

The past three years Audi has delivered highly-rated spots, including last year's "Green Car" ad featuring the Audi A3 TDI, Green Car Journal's 2010 "Green Car of the Year," and a soundtrack created by rock legends Cheap Trick. The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie "The Godfather" and signaled that the brand was ready to challenge the perceived luxury leaders by "putting luxury on notice."

Read More

Aston Martin Rapide film【Video】

Aston Martin has just launched a new marketing stunt for its four door Rapide. the new four-door Rapide is not likely to get a decent role in an upcoming Bond film. So Aston rolled up sleeves and got busy making their own film!

Shot in Lisbon, Portugal, the films follow a group of agents as they attempt to deliver a precious object, time, to a mystery figure. The ethos of the film is said to be based on one of life’s quandaries: the more success you had, the less time you had to share it with the people who mattered.

The film – Aston Martin’s attempt to bring the Rapide into the modern world of social media – aims to highlight one of life’s conundrums: the more success you have, the less time you have to share it with the people who matter.

The film series is still an advertisement for the 2011 Rapide, doing its best to show off the model's unique ‘swan wing' doors. The Rapide comes with a 6.0-liter V12 engine producing 470 bhp (477 PS / 350 kW) and 600 Nm (443 lb-ft) of torque coupled to a six-speed Touchtronic 2 gearbox. It does the 0-60 mph sprint in 5.1 seconds (0-100 km/h in 5.3 seconds) and top speed is 188 mph (303 km/h).





Press Release

True Power Should be Shared: Aston Martin Rapide

• Series of innovative films to showcase the marque's elegant four door sports car; Rapide into 2011

• Positions Aston Martin on a global level with first digitally-focused campaign

• Film to be launched at www.astonmartin.com/rapide in January, 2011

Gaydon, 12 January, 2011 - Aston Martin is to launch of a series of innovative new films designed to showcase the marque's four-door Rapide. The newly released films see the Warwickshire-based sports car manufacturer take a bold step into a digitally advanced platform for Rapide in 2011.

Aston Martin's first foray into the digital campaign medium, extends from utilising an all ready established social media presence on Facebook, Twitter and YouTube, to reach the company's fan and customer base which now spans some 39 countries.

Shot in Lisbon, Portugal, the films follow a group of agents as they attempt to deliver a precious object, time, to a mystery figure. The ethos of the film is said to be based on one of life's quandaries: the more success you had, the less time you had to share it with the people who mattered.

Film Director, Donnie Masters from Serious Pictures said; "We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car."

This exciting online campaign features a number of Aston Martin's carefully chosen preferred partners, who all share the marque's dedication to luxury, quality and exclusivity.

As the marque's first production four-door sports car, Rapide encapsulates core values of Power, Beauty and Soul; four ‘swan wing' doors provide access to cosseting sports seats both front and rear bestowing occupants with ample accommodation. A 317 litre luggage compartment affords generous space for belongings for all four passengers, creating an Aston Martin which can be enjoyed on any occasion, anytime, anywhere.

The first instalment of ‘True Power' officially launches on the 12th January, at www.astonmartin.com/rapide

Read More