There are two available kits that improve the Chrysler 200 sedan's looks and handling respectively and which can be ordered together.
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According to Chrysler, the “S” treatment is a cosmetic package designed to appeal to younger customers that want something more “edgy” in terms of style. On the 300, this translates to a bespoke gunmetal finish, a new front grille, smoked headlamps and taillights, beefier alloy wheels in a unique design, a boot lid spoiler and if we’re not mistaken (since Chrysler has not released any official details), a lowered suspension. The interior also receives a makeover with red leather seats sporting the “S” logo and bespoke trim.
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The Chrysler Group LLC is suing a three-store retailer called ‘Pure Detroit’, which sells locally inspired merchandise, for using the automaker’s "Imported from Detroit" slogan that premiered earlier this year in a Super Bowl commercial staring rapper Eminem. According to a copy of the lawsuit obtained by the press, Chrysler argues that the local business began selling t-shirts with the ‘Imported from Detroit’ tag line shortly after the two-minute Super Bowl ad hit the air. The company added that it had applied to register ‘Imported from Detroit’ as a trademark for “various uses, including branded clothing”, on January 18, 2011.
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However, despite the record viewing number,
Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).
The commercial, which features singer Eminem driving the 200 through Detroit, is as much about the brand and the revamped mid-size sedan as it is about Detroit and the town "that’s been to hell and back.” Overall, we'd say the ad conveys an honest and somewhat emotional message to consumers about the 200 as well as Chrysler in general.
The new 200 Convertible will make its motorshow premiere at the upcoming 2011 Chicago Auto Show, which runs for the public from February 11 to 20, Chrysler confirmed today. Essentially a re-packaged, re-designed and partially re-engineered version of the drop-top Sebring, the 200 Convertible will soon go on sale in the States with a starting price of $27,195, and a choice of two powerplants, a 173HP 2.4-liter four-pot and a new 283HP 3.6-liter V6, both matched to a six-speed automatic transmission. Read more »
The range begins with the entry-level Touring model powered by a 173HP 2.4-liter four-banger matched to a six-speed automatic transmission, which is priced at $27,195 including a $750 destination fee. That brings the 200 Convertible in the same price range as Ford's 305HP Mustang Convertible V6, which starts at $27,495 (including destination and a $500 cash back).
Webb Bland, the person who shot the admittedly impressive press photos of the 200 cabriolet accused a “misguided idiot somewhere outside of the fantastic marketing team at Chrysler” for leaking the images “weeks in advance of the meticulously scheduled unveiling”.
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Customers can choose between two automatically latching tops, which is certainly not a common option in the category. The first option is a body-colored retractable hardtop, while the other is a more traditional cloth soft top, both operated by a button on the key fob.
There's nothing surprising about the 2012 Chrysler 200 Convertibles design, which follows the same recipe as the sedan with softer and more elegant styling for the front and rear end, plus a fully redesigned interior boasting higher quality materials and build.
Naturally, the 200 Convertible will feature the same mechanical tweaks as the sedan with engine options including a 173HP 2.4-liter four-cylinder motor and the new 283HP 3.6-liter Pentastar V6, both offered with a six-speed automatic transmission.
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At the Detroit Motor Show, Fiat Group execs revealed that along with the Chrysler 300-based Thema flagship, Lancia will also unveil its own version of the Chrysler 200. The mid-size model will be offered in both sedan and convertible body styles, and is destined to replace the Sebring in the European market. “The new Chrysler 200 will come – cabriolet included – to Europe as a Lancia, and Flavia is a very good hint as its possible name,” Fiat Group CEO Sergio Marchionne said on the sidelines of the 2011 Detroit Auto Show.
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The styled-up 2011 Chrysler 200 Super S by Mopar seen in the teaser rendering here features a black and grey two-tone body and a full aero kit plus a lowered suspension, larger 19-inch alloy wheels and numerous accessories that will most likely be available for the production model in the near future. Hit the break for the full list of accessories and parts featured on the Detroit motorshow car.
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According to one page on Chrysler.com, the 200 sedan equipped with the 173 hp 2.4-liter four-cylinder engine returns 21/30 mpg city/highway, with both the 4-speed and 6-speed automatic transmissions. This is kind of strange to begin with, as you’d expect the more modern gearbox to have better numbers for the sake of marketing, if nothing else.
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The video hosts a number of people from various websites as well as one of its own marketers, and compares the mid-size sedan with Chevrolet's soon-to-be-replaced Malibu (see the official drawings here) and the Ford Fusion. Being a Chrysler made / edited promotional video, we'd take everything said with plenty grains of salt. Follow the break to watch the short clip.
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