Introducing New Cars: BMW i

Showing posts with label BMW i. Show all posts

Monday, January 16, 2012

BMW Talks About its new Range of M Performance Cars

2:19 PM Hell No comments

After a shopping spree in the 1990s, which saw the BMW Group acquire the California based industrial design studio DesignworksUSA, the British Rover Group and the rights to the Rolls Royce nameplate, the Bavarian company cooled down and focused on building up the range of its three core brands: BMW, MINI and Rolls Royce while selling off MG Rover.

Today, the BMW brand already comprises of two unique sub-brands developed under the M and the "i" monikers for its high-performance and for its electric cars, plug-in hybrids and other alternative-power vehicles respectively.

But the Bavarians aren't done yet as following the example of Audi and it's S range that slots between the regular and RS models, they are readying a third sub brand called M Performance that will be positioned under the automaker's M models.

BMW i8 Hybrid Sports Coupe Spied Testing on the Snow [with Videos]

4:09 PM Hell No comments

With BMW having already announced to the world the creation of its new ‘i’ sub-brand, through which the Bavarians intend to market a line of stand-alone hybrid, range-extended and full-electric plug-in vehicles, the company is now concentrating on the development of the first cars to wear the i logo.

In this series of spy videos, we see the ~~test driver~~ sub-brand’s halo car, the i8 hybrid sports coupe, which is based on the 2009’s Vision Efficient Dynamics concept model, undergoing cold weather tests in Northern Europe.

Up until now, it was believed that the i8 would keep the concept model’s mechanical hardware with a 163HP 1.5-liter three-cylinder diesel engine located behind the back seats, and two electric motors, one positioned between the diesel engine and the six-speed double clutch transmission, and the other in the front of the vehicle.

BMW Confirms New "i" Sub-Brand, will Launch with i3 EV City Car and i8 Plug-in Hybrid Sports Coupe in 2013

7:47 AM Hell No comments

It's been a long time in the making, but the BMW Group today confirmed its new sub-brand called "i", with which it will market a new lineup of eco-friendly vehicles including regular and plug-in hybrids, and pure electric models as well as an additional range of mobility services.

The first models to be launched under the new sub-brand from 2013 are the BMW i3 and i8. The BMW i3 is an all-electric city car, which was previously known as the Megacity Vehicle, while the i8, is a plug-in hybrid sports car based on the Vision EfficientDynamics concept study unveiled at the 2009 Frankfurt Motor Show.