Audi Goes all Twilight Style with its New Super Bowl XLVI Ads

We got our first taste of Audi's new Super Bowl XLVI with a teaser clip earlier today but now the German company has unlocked the full commercial for our viewing pleasure ahead of the big game on February 5.

We are not sure if Audi is planning more ads as the BMW E28 we saw jumping into a billboard in the preview clip is absent from the 60-second long commercial that revolves around a pack of 20-something vampires who are killed from the new 2013 Audi S7's ultra-bright LED headlamps.

If you want to see Audi's commercial that's heavily inspired from Hollywood teen-flicks, press play on the embed below the break.

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Audi Teases Oddball Super Bowl XLVI Commercial with Tree Climbing Vampires

Some Super Bowl commercials hit the spot while others fall flatter than a pancake. We can't say yet in which of the two categories Audi's upcoming Super Bowl XLVI ad will fall into as we only have a short teaser of the 60-second long clip that will run during the first quarter of the big game on Sunday, February 5.

We can say, however, that while we found the scene with the BMW 5-Series E28 jumping into a billboard that reads "The Moose is Loose" interesting, we're not so sure about the overplayed vampires-climbing-trees theme shown towards the end of the commercial.

According to Audi, the ad will revolve around the brand’s signature LED headlights as well as the 2013 S7 Sportback. For now, head past the jump to watch the teaser clip.

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Audi Marks the End of the V8-Powered S5 Coupe with a Special Edition Model [Video]

At last week's Detroit Motor Show, Audi announced that it would soon launch the refreshed 2013 A5 and S5 models in both Coupe and Cabriolet flavors in the U.S. market.

Along with the styling tweaks, one of the biggest changes to the range is the replacement of the S5's 4.2-liter naturally aspirated V8 engine with 354-horses and 324.5 lb-ft with a new 3.0-liter supercharged V6 unit rated at 333 horsepower and 325 lb-ft of torque.

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Audi R8 V10 Falls Victim to the Stretch Limousine Industry [Video]

From the creators of the Ferrari 360 stretch limo comes yet another controversial supercar conversion, this time based on the Audi R8 V10.

Carbonyte UK will work in conjunction with Limo Broker to create the world's first super-stretched R8 and which it says is destined to become the signature model for the Limo Broker brand that also owns the Ferrari 360 Modena limousine.

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Audi Displays Winter Sports-Themed Q3 Vail Concept with the RS3's 2.5L Turbo in Detroit

As it turns out, the Audi Q3 Vail Concept wasn't a three-door crossover study as some sketches falsely suggested but a specially themed edition of the Q3 crossover, the regular versions of which are sold in other parts of the world including Europe but not in the States.

What makes this concept that is named after the famous winter sports venue in the U.S. a little more interesting is not so much the cosmetic enhancements as its mechanical hardware.

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First Video of Audi’s All-New 2012 Q3 Baby SUV

If you’re done looking over the official gallery of the new Audi Q3 compact SUV, we have some good news as the Ingolstadt-based automaker has released the first video of the smallest Q series model yet. The new promotional clip shows the Q3 testing on an oval circuit while also offering us a quick walkaround of the exterior and interior. Read more »

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VIDEO: 2012 Audi RS3 Chasing RS3 During Monte Carlo Presentation

In March, Audi invited members of the press to test drive the new RS3 Sportback on the roads of the Principality of Monaco. Not surprisingly, some of the journalists filmed their encounter with the smallest and most affordable RS model ever produced by Audi on the twisty mountain roads of the principality. Read more »

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VIDEO: A Wonderful Road Trip through Brazil in an Audi R8 Spyder V10

Truth to be said, any journey would be a blast if you were behind the wheel of sports car like the Audi R8 Spyder V10, but we can’t help but applaud the brand with the four rings for this beautiful, 2-minute long clip filmed in remote, untouristy parts of Brazil. Sit back, turn up the volume and enjoy the ride in the video right after the break.

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New Audi A6 Commercial is a Magical Ode to Metal Crafting

Audi has aired some great commercials over the years and this latest one is no exception. Called ‘Manipulation’, the ad was created for the 2012 A6 and it touts the premium sedan’s hybrid body structure of steel and aluminum. The commercial translates all this tech talk into visual magic: special effects make the metal easy to model by hand, just like Play-Doh. If only real car making were that easy... Video follows after the jump.Read more »

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Audi R8 Commercial: It’s a Good Day for a Drive in the Snow

While the worst of winter may soon be over in the northern hemisphere, carmakers continue to roll out snow-theme advertisements, which proved to be rather popular this season as even Ferrari touted the capabilities of its newest offering, the FF GT, on the snow.

This advertisement comes from Audi, which is an automaker with a long tradition in all-wheel drive models. The German company questions the notion that supercars are only good for the track and for flat, dry roads and not for the “biggest snowstorm in recent memory” showcasing an R8 Coupe having some fun on the snow. Watch the video right after the jump.

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VIDEO: Audi Says Goodbye to 'Old Luxury' with Super Bowl Ads

As you may have guessed, this year's edition of the Super Bowl football extravaganza will be jam-packed with automotive advertisements. Following the 2012 VW Passat and Beetle TV spots we showed you earlier today, we now bring you two teaser commercials from Audi, both centered around the 'Goodbye to Old Luxury' campaign for the new A8 limo. Click past the jump to watch for yourself.

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VIDEO: Audi A3 Turns Into Icicle after NY Water Main Breaks

An Audi A3 Sportback owner in New York City's East Village received a chilly surprise on Monday after finding his car literally encased in ice. The freakish incident occurred after a pipe broke under the street sometime during the weekend causing a sinkhole that formed a small pond around the Audi. The passing cars splashing water all over the A3 and subfreezing temperatures did the rest. As you can see in the video after the jump, the ice was so thick that the owner's attempts to free the car from its frozen cage with a chisel and a hammer proved futile.

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VIDEO: New Audi RS3 Sportback Drifts its Way on the Snow

Now here's a video worthy of the all-new Audi RS3's sporty credentials and quattro heritage. Forget about the bland static footage of the car released at launch because this clip is -mostly- about having some slideways fun on the snow accompanied by the howling sounds of the RS3's 340HP turbocharged inline-five. Enjoy the 7 minute long film, which was shot in Canada, right after the break.

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VIDEO: 2011 Audi A8 Commercial Mocks the Mercedes S-Class

With its new commercial for the 2011 A8, Audi of America is opening a fresh chapter in the advertisement wars. Taking inspiration from the 1947 children’s book Goodnight Moon by Margaret Wise Brown, the ad portrays S-Class owners as gluttonous people with an excessive lifestyle, representing the age of “old luxury”. The 60 second clip is said to be a prelude to the upcoming Super Bowl TV spot, set to air in the first break on Super Bowl Sunday, February 6, 2011. Hit the jump to watch the video.

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2012 Audi A6 Sedan: Live Photos from Detroit [plus Video]

The Audi brand ended 2010 with a new sales record in the U.S. and is now looking forward to an even more successful 2011, as demand for luxury vehicles is high in the States. Spearheading the firm's growth in the U.S. is the all-new 2012 A6 sedan, which made its debut at the North American International Auto Show in Detroit.

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First Videos of 2012 Audi A6 and A6 Hybrid Sedans

When Audi released the first pictures of the 2012 Audi A6 sedan, many readers found the design somewhat bland. The new model is definitely an evolution and not a revolution, sharing many design cues with the A4, A7 Sportback and the flagship A8. I must admit though that, after seeing the car in video, my opinion on the styling has nudged a little towards the positive side. Of course taste is subjective, so tell us what you think in the comments section after the jump.

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Video: Audi Quattro Concept Meets up with 1984 Quattro Coupe

At this year's Paris Auto Show in October, Audi celebrated the original 1980s Quattro's 30th anniversary by unveiling the Quattro Concept. Soon after, rumors started flowing around that Audi plans to develop a production version of the sports car, which is loosely based on the RS5 Coupe's architecture using a modified version of the RS3 Sportback / TT RS' 2.5-liter turbocharged inline-five with 408 ponies.

Even though we've yet receive any official confirmation on the production model, the German automaker continues to release new material on the Quattro concept. This time, the Ingolstadt firm has published a new promotional film showcasing the design study as well as its spiritual predecessor, the 1984 Quattro Coupe. Watch the video right after the break.

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VIDEO: New Audi RS3 Sportback 340HP

Earlier this week, we brought you a first look at Audi's second proposal in the hot hatchback segment after the 265HP S3, the new RS3 Sportback that borrows the TT RS' 2.5-liter turbocharged inline-five with 340 ponies. Now we have the first video that takes us up close and personal with the RS3. Unfortunately, the clip does not include any running footage of the car. The European market order books for the RS3 Sportback open in December with prices in Germany starting from €49,900.

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VIDEO: BMW X3 vs. Audi Q5 in an all-wheel drive man-made hill climb

Who would have thought that BMW's all-wheel drive systems were enough to shame Audi's famous quattro system? Not the average consumer, that's for sure (though BMW certainly has had enough time to get it right). BMW, which has actually been making AWD cars for the past 25 years, has decided to begin more aggressively targeting consumers who live in harsher climates.

According to this video, BMW's xDrive is vastly superior to Audi's quattro - at least when driving up metal inclines built by BMW... In the clip, we get a glimpse at what appears to be some sort of BMW press event and a hill climb-off between two small-ish diesel-powered premium soft-roaders: Audi's Q5 and BMW's X3.

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SPY VIDEO: New Audi A7 Sportback Doing Some Fast Laps on the 'Ring

Here's another spy video of the A7 Sportback, Audi's upcoming, low-roofline hatchback [sic]. Based on the architecture of the next-generation of the A6, the A7 will slot into the Audi lineup above the A6 and below the A8, in the same way that the A5 Sportback fits between the A4 and A6 models.

The upscale five-door model will compete with the new Mercedes-Benz CLS, and if the rumors turn out to be true, with the BMW 6-Series GT (or whatever else the Bavarian firm's decided to call the production Gran Coupe) also, when it goes on sale next year.

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